Smart Destinations: The best attractions. One low price.

Press Release

Smart Destinations Names Robert Schmults as Chief Marketing Officer.

Boston, MA. – January 26, 2009

Smart Destinations Inc., the fastest growing travel company on the Inc. 500, today announced Rob Schmults has joined its management team as Chief Marketing Officer. Schmults has been brought on board to lead the company’s overall marketing and overhaul its online presence.

Previously, Schmults was vice president of business management for leading e-commerce and multichannel solutions provider GSI Commerce, where he oversaw business efforts operated and supported by the company for some of the most recognized consumer brands in the U.S. Prior to that, he spent several years at technology consulting firm Fort Point Partners, where he was part of the senior management team, responsible for oversight of the New York office, corporate planning and strategy and sales and marketing efforts, among other duties. He has also worked at McKinsey & Co. and was part of one of the first Internet software companies, Worlds Inc.

"Rob's wealth of experience in helping to fast-track consumer and technology businesses is a great match for Smart Destinations," said Cecilia Dahl, co-founder and president of Smart Destinations. "That background, coupled with his marketing savvy, will help further accelerate the penetration of our Go Card and Explorer Pass products as the preferred way for customers to see the best their vacation destination has to offer for one low price."

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Note to Media

For more information on Smart Destinations, please contact Erin Mullaney at emullaney@smartdestiantions.com.

What the industry is saying

The Wall Street Journal …explore top U.S. destinations at an affordable price and enjoy VIP treatment like skipping the lines at popular attractions.

Road & Travel Magazine …the flexibility to see what you want, when you want, and how many times you want - without worrying about paying for each individual activity.

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