Press Release

New York Explorer Pass is Your Ticket to the Holidays in NYC

November 28, 2007 (New York, NY)

Travelers headed to New York City this holiday season have a new option for visiting New York City's top tourist attractions. Created by Smart Destinations, the leading providers of technology-based travel products, the New York City Explorer Pass includes some of the city's premiere attractions, including Top of the Rock™ Observation Deck, the Statue of Liberty and Ellis Island Immigration Museum, the CitySights NY "Lights of the Holiday Tour," and more. For those travelers who want to do their holiday shopping while they visit New York City, it also entitles cardholders to a Visitor Savings Pass at Macy's Herald Square and savings at several other restaurants and retailers.

"The New York City Explorer Pass makes visiting New York City a breeze," said Smart Destinations president Cecilia Dahl. "The Pass is valid for thirty days after it's activated, so visitors and locals have plenty of time to enjoy the attractions and take advantage of special savings. It also makes a great holiday gift, because your friends and family can choose the attractions that most interest them. Unlike a holiday sweater, the Explorer Pass is one size fits all!"

Cardholders have their choice of over a dozen exciting attractions and can mix and match with the Choose 3 or Choose 5 options. The New York City Explorer Pass also allows users to skip the ticket line at several attractions, so they can spend more time exploring the city and less time waiting in line. The pass' smart card technology makes it easy for tourists to visit a variety of attractions without spending a lot of money. Visitors can purchase the New York City Explorer Pass online at www.explorerpass.com/newyorkcity.

December is an exciting time to visit New York City with dozens of festivals, tree lightings, and other holiday happenings. Here is a sampling of this season's holiday happenings:

• Ice Skating at Rockefeller Center Skating Rink — ongoing
• Holiday Laser Light Show at Grand Central Terminal — ongoing
• Department Store Window Displays at Saks, Macy's and other stores — ongoing
• South Street Seaport's "Winter Wonderland" — ongoing
• Radio City Christmas Spectacular — November 9—December 30
• The Museum of Natural History's Origami Tree — November 19—January 1
• Christmas Tree Lighting and Neapolitan Nativity Scene at The Metropolitan Museum of Art* — November 20—January 6
• New York City Ballet's The Nutcracker — November 23—December 30
• City Sights NY "Lights of the Holiday Tour"* — November 23—January 1
• Santaland at Macy's* — November 23—December 24
• 75th Annual Tree Lighting at Rockefeller Center* — November 28
• Lighting of the World's Largest Menorah in Grand Army Plaza at 59th Street — December 4—December 11
• Radio City Christmas Spectacular — November 9—December 30

*Indicates that the attraction is included with the New York City Explorer Pass (additional fee may be associated with some holiday events).

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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