Press Release

Powder Passport™ Announces Offerings for 2007-2008 Ski Season

October 15, 2007 (Boston, MA)

Just in time for the approaching holiday and snow-sport season, Smart Destinations, creators of the popular Powder Passport, is announcing the participating ski resorts for the 2007-2008 ski season. This year, Powder Passport offers 16 of the top Northeast mountains in Vermont, New Hampshire, New York, Maine, and Massachusetts. Available online at www.PowderPassport.com, the pass includes all-day lift tickets that can be used any day during the 2007-2008 ski season, including weekends and holidays with no black-out dates.

"Powder Passport is the perfect gift for an avid skier as it offers flexibility at a great value," said Smart Destinations president Cecilia Dahl. "The holiday season is busy enough, but with the Powder Passport most of the work is done for you. The recipient can choose from 16 different mountains and go whenever it fits into their schedule. You could also treat yourself to Powder Passport and hit the slopes on your time. Season Pass holder or not, this is a great way to try out a variety of mountains."

Powder Passport offers access to a variety of resorts and mountains to fit your vacationing style. Whether you're looking for a family-friendly resort, such as Vermont's Ascutney Mountain Resort, equipped with slope-side hotel or village condos as well as fine dining, or an action-packed weekend with challenging terrain and over 2,000 vertical feet at Vermont's Jay Peak Resort, Powder Passport is your ticket to the excitement of the upcoming ski season.

New Hampshire has six participating resorts, including Attitash Mountain Resort, Ragged Mountain Resort, Gunstock Mountain Resort, Pats Peak Ski Area, and Whaleback. In addition to Ascutney Mountain Resort, you can enjoy Jay Peak Resort, Bolton Valley Resort, and Mad River Glen in scenic Vermont. Maine offers the Shawnee Peak Ski Area and Saddleback Maine. Experience New York's Adirondack Mountains at Gore Mountain or the Catskills at Windham Mountain. Massachusetts' resorts include Wachusett Mountain Ski Area and Ski Butternut—Berkshires Family Mountain.

The Powder Passport comes in 1, 2, 3, 5 or 7-day increments. The card is valid for one lift ticket for each day purchased over the course of the season (November 15, 2007—April 30, 2008). That means you can enjoy all that the participating resort has to offer on any day during this ski season—no black out dates and complete flexibility. Its smartcard technology makes it easy for tourists to visit a variety of mountains without spending a lot of money. Visitors can purchase the Powder Passport online at www.PowderPassport.com.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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