Press Release

Go Boston™ Card Offers Fall Adventures at an Affordable Price

October 2 , 2007 (Boston, MA)

From harvest festivals to haunted happenings, Massachusetts is home to numerous fall traditions that attract visitors from all over the world. To celebrate the arrival of fall in New England, Smart Destinations, creators of the popular Go Boston TM Card, are offering 15% off now through October 11. Other web exclusive savings will be available at www.GoBostonCard.com.

"Fall is the perfect time to visit Boston, because the summer crowds have calmed down but there's still so much to do," said Smart Destinations president Cecilia Dahl. "You can admire the foliage in and around the city or take day trip to Salem or Plymouth to learn more about New England's exciting history. The Go Boston Card lets you really immerse yourself in the area's best attractions, many of which offer special events or activities this time of year."

Here is an overview of the area's seasonal happenings this fall:

• Cape Cod hosts its fourth annual Cranberry Harvest Celebration on October 6 and 7. The event includes arts and crafts, pony rides, harvest tours, and more. While visiting Cape Cod, tourists can use their Go Boston Card at the John F. Kennedy Hyannis Museum, the Cape Cod Museum of Natural History, Cape Cod Central Railroad, and several other attractions.
• Gray Line Tours operates a fall foliage tour that is included in the Go Boston Card. Visitors spend a full day admiring the richly hued New England leaves and crisp autumn air, as well as sampling traditional New England faire at a Yankee-style tavern and local apple orchard. This seasonal tour is available until about October 21 depending on the season's foliage.
• Historic Salem comes alive during the month of October with reenactments of the Salem Witch Trials, Halloween-themed events, and more. Go Boston Card includes admission to the Salem Witch Museum, a Historical Guided Walking Tour, the House of Seven Gables, and the Peabody Essex Museum.
• The town of Plymouth offers a few more ways to explore New England's history with Plimouth Plantation and the Jenney Grist Mill. Go Boston Card grants admission to both living history museums, which reenact life in the seventeenth century. The Jenney Grist Mill is the site of the first mill builtin the United States in 1636. Tourists can also visit Plimouth Plantation to learn about the Puritans, the Wampanoag people, and their first Thanksgiving.
• Also part of Go Boston Card, Old Sturbridge Village in Sturbridge, Massachusetts portrays life in 1830s New England. During the month of October, the village features horse-powered cider mill, craft demonstrations, an apple harvest festival, and more. Visitors can see the season's crop of squash and pumpkin and learn how nineteenth century New Englanders prepared for winter.

Available in 1, 2, 3, 5, and 7 day increments, the Go Boston Card is a multi-attraction pass that includes admission to over 70 attractions, tours, and more in the Boston area. Its smartcard technology makes it easy for tourists to visit lots of attractions without spending a lot of money. Visitors can purchase the Go Boston Card online at www.GoBostonCard.com or through any of Smart Destinations global distribution partners.

The Go Boston Card debuted in 2003, The rapid success of those products attracted the attention of Zon Capital Partners and North Hill Ventures, the venture arm of Capital One, with investments supporting expansion into Chicago, San Diego, Orlando, Seattle, Los Angeles, Miami, Oahu and soon Maui. Attraction partners appreciate the pass's customer tracking record, the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its global distribution networks in more than 25 countries.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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