Press Release

Orlando Explorer Pass Saves Travelers Time and Money

July 17, 2007 (Orlando, FL)

With the release of the Orlando Explorer Pass, visitors to Orlando have a new option for saving on popular Orlando attractions including Gatorland, Wonderworks, Ripley's Believe it or Not and more. By purchasing an Explorer Pass, customers save time and money over walk-up ticket prices and enjoy the convenience of having up to 30 days to enjoy their choice of 3 attractions.

Orlando Explorer Pass is now available following the success of the sister product known as the Go Orlando™ Card. The Explorer Pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. Both the NEW Orlando Explorer Pass as well as the Go Orlando Card feature popular Orlando area attractions typically visited in conjunction with the major theme parks in the area and complete the destination experience by seamlessly wrapping all of the area attractions into 2 convenient pass options.

"The launch of the NEW Orlando Explorer Pass is an exciting new project for us," said Smart Destinations president Cecilia Dahl. "Orlando area attractions have so much to offer and this pass is a great new way for visitors to explore fun attractions while saving time and money"

Dahl also points out that the variety of Orlando attractions available with the Explorer Passes gives it broad appeal. With the Orlando Explorer Pass, visitors can choose any three admissions from the following list: Gatorland, "The Alligator Capital of the World," WonderWorks, Ripley's Believe It or Not!, Titanic — The Experience, Fun Spot Action Park, Outta Control Magic Comedy Dinner Show, Hawaiian Rumble Adventure Golf, and Congo River Adventure Golf (choice of two locations).

Additional savings are available at Gatorland Gator Night Shine, CiCi's Pizza, Ming Court—The Art of Oriental Cuisine, and World of Denim — International Drive. Orlando Explorer Pass users may also show their cards for free cover at GLO Lounge Orlando.

Visitors can purchase the Orlando Explorer Pass online at www.ExplorerPass.com/orlando or through any of Smart Destinations global distribution partners. Attraction partners appreciate the pass's customer tracking record, the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its global distribution networks in more than 25 countries.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Orlando Explorer Pass At A Glance:

• The product is a single, easy-to-carry smart card used as a ticket for the customer's choice of admission to any 3 attractions. The pass eliminates the need for paperwork and coupons.
• Attractions include Gatorland, "The Alligator Capital of the World," WonderWorks, Ripley's Believe It or Not!, Titanic — The Experience, Fun Spot Action Park, Outta Control Magic Comedy Dinner Show, Hawaiian Rumble Adventure Golf, and Congo River Adventure Golf (choice of two locations)
• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
• Adult pass retails for $59, child pass costs $49.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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