Press Release

Smart Destinations Announces One Millionth Attraction Visitor

July 9, 2007 (Boston)

Smart Destinations marked their one millionth attraction visitor with a surprise celebration at Beantown Trolley last Friday. Sharon and Peter Jenkins with son Martin used a Go Boston™ Card for a 2 day Beantown Trolley Pass and became Smart Destinations' one millionth attraction visitors. Co-Founders of Smart Destinations Kevin McLaughlin and Cecilia Dahl were on hand with their Boston-based team along with Larry Anzuoni of Brush Hill Tours to present the Jenkins family with a $500 American Express gift card and a basket filled with Boston souvenirs.

"We were just saying what a great value the Go Boston Card is," noted Peter Jenkins when his family learned they were the millionth attraction visitors. Peter and family were visiting from Glasgow, Scotland and planned to spend the day on a Beantown Trolley Tour, one of the most popular attractions available in the Go Boston Card.

"Beantown Trolley epitomizes Boston tourism with a fully narrated hop-on hop-off tour. Many of our customers use the tour as a means of transportation to get from one attraction to the next while enjoying admissions along the way with their Go Boston Card. We are thrilled to be celebrating this milestone with our partner in tourism," said Smart Destinations president Cecilia Dahl. "Not only has our company grown in the last several years through our partnership with the attractions in all of our markets, but we have also been able to contribute to a million wonderful memories."

Go Boston Card was the first of Smart Destinations' 11 all-inclusive attraction passes across the nation. Launched in 2003, the pass has grown to be one of the most popular ways for tourists to day to enjoy the entire Boston vacation experience.

Go Visitor Cards are now also available in the following US cities: San Francisco, Seattle, Chicago, San Diego, Orlando, Miami, Oahu, and Los Angeles. The most recent additions include Go Blue Ridge Card and Go Maui Card, as well as a sister product line of Explorer Passes in New York City, Boston, and six other destinations. These smart card-enabled attraction passes give visitors and locals included admission to top attractions, as well as exclusive savings on restaurants, shopping, car rentals, and more.

"Smart Destinations offers an easy, affordable option for all types of travelers, and we are pleased to be part of the Go Boston Card," said Larry Anzuoni, president of Brush Hill Tours, which operates the Beantown Trolley Tour and many other Boston tours. "It's a win-win for the customer and the partner companies."

Smart Destinations products make the visitor experience easy and convenient. Customers carry one credit card-sized card and never have to worry about coupons or cash. Attraction partners appreciate not only the Card's track record, but the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its wide global distribution networks in more than 25 countries.

Go Visitor Cards and Explorer Passes are available online at www.GoCardUSA.com, www.SmartDestinations.com or through any of Smart Destinations' global distribution partners.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards At A Glance:

• The product is a single, easy-to-carry smartcard used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.
• Accompanying guidebook lists the included attractions, fun tips and detailed maps, plus information on shops and restaurants that offer exclusive value savings to Card holders.
• 2, 3, 5 and 7-day Cards available.
• Key tourist destination points of sale, plus central voucher redemption locations for those traveling on packages.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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