Press Release

Hollywood Explorer Pass Saves Travelers over $50 at Hollywood's Best Attractions

June 8, 2007 (Los Angeles, CA)

Visitors to Los Angeles this summer have a new option for exploring the city's best movie and TV attractions. The Hollywood Explorer Pass gives travelers and locals up to 30 days to see eight exciting attractions for one, all-inclusive price.

Hollywood Explorer Pass opens for sale on May 24, 2007. This follows the resounding success of the sister product line known as the Go Los Angeles Card. The Explorer Pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. The pass is valid for up to 30 days once used at each attraction, so locals and visitors alike can benefit from the flexibility.

"The Hollywood Explorer Pass offers the glamour and excitement of Los Angeles at a significant discount compared to walk-up prices. You can visit the Hollywood Wax Museum, climb aboard a Hollywood Double Decker bus, and tour the Kodak Theatre at your leisure without tearing coupons or carrying cash," said Smart Destinations president Cecilia Dahl. "You can even skip the line at some of the most visited attractions, saving you valuable time."

Hollywood Explorer Pass customers gain admission to some of the city's most popular attractions, including: Movie Star Homes Tour by Starline Tours, Hollywood Double Decker Tour by Starline Tours, Red Line — Hollywood Behind-the-Scenes Tour, The Hollywood Museum in the Historic Max Factor Building, Kodak Theatre Guided Tour, Guiness World Records Museum, World-Famous Hollywood Wax Museum, and American Cinematheque at the Egyptian Theatre.

The Hollywood Explorer Pass sets itself apart from other attraction passes by offering customers 30 days to enjoy their selected admissions, so they can experience Los Angeles without rushing through traffic trying to hit everything in one day.

In addition to included admissions, Hollywood Explorer Pass customers receive savings at the Red Line Tours retail gift shop and a free Elephant VIP Card at the Hollywood and Highland Center.

Visitors can purchase the Hollywood Explorer Pass online at www.ExplorerPass.com/hollywood. Attraction partners appreciate the pass's customer tracking record, the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage, and automatic and on-time payment.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Hollywood Explorer Pass At A Glance:

• The product is a single, easy-to-carry smart card used as an all-access ticket at eight Los Angeles attractions. The pass eliminates the need for paperwork and coupons.
• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
• Adult pass retails for $89; child pass costs $65

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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