Press Release

San Francisco Explorer Pass Features Bay Area's Best Attractions

June 1, 2007 (San Francisco, CA)

From the San Francisco Museum of Modern Art to the Aquarium of the Bay, visitors to San Francisco have a new way to see the city's top attractions. The San Francisco Explorer Pass lets customers choose three or five from a list of nine popular attractions and visit each attraction once during a 30 day period.

San Francisco Explorer Pass is available for sale following the resounding success of the sister product known as the Go San Francisco™ Card. The Explorer Pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. The pass is valid for up to 30 days once used at each attraction, so locals and visitors alike benefit from the flexibility.

"The San Francisco Explorer Pass offers the sites and sounds of San Francisco at a major discount compared to walk-up prices. Bring the family to the Exploratorium, take a historic cable car ride, or choose one of the other attractions any time during the 30 day period," said Smart Destinations president Cecilia Dahl. "You can even skip the line at some of the most visited attractions, which saves you time."

San Francisco Explorer Pass customers gain admission to some of the city's most popular attractions, including: SFMOMA — San Francisco Museum of Modern Art, Golden Gate Bay Cruise, Gray Line Trolley Hop, Wax Museum at Fisherman's Wharf, Aquarium of the Bay, Exploratorium, Historic Cable Car Ride, AT&T Park Tour, and Jeremiah O'Brien Liberty Ship. In addition to the included attractions, visitors also enjoy savings at PIER Market Seafood Restaurant, WIPEOUT Bar & Grill, Firewood Café, Metreon Center, Macy's Union Square, PIER 39 Festival Marketplace, San Francisco Movie Tours, and All About Chinatown Tours.

The San Francisco Explorer Pass sets itself apart from other attraction passes by offering customers 30 days to enjoy their selected admissions. Smart Destinations also offers the Go San Francisco™ Card as another attraction card option. The Go San Francisco Card offers unlimited daytime admission to over 45 attractions for the traveler who wants to visit as many attractions as possible during a period of 1, 2, 3, 5, or 7 days.

The San Francisco Explorer Pass is available online at www.ExplorerPass.com/sanfrancisco and the Go San Francisco Card is available at www.GoSanFranciscoCard.com. Attraction partners appreciate the pass's customer tracking record, the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage, and automatic and on-time payment.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

San Francisco Explorer Pass At A Glance:

• The product is a single, easy-to-carry smart card used as a ticket for the customer's choice of admission to any 3 or 5 attractions. The pass eliminates the need for paperwork and coupons.
• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
• Choose 3 adult pass is $39 and child pass is $30; Choose 5 adult pass is $59 and child pass is $45.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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