Press Release

Boston Explorer Pass Gives Tourists Value, Flexibility

May 15, 2007 (Boston, MA)

Just in time for millions of tourists to descend on Boston for the summer travel season, visitors have a new option for catching the city's best attractions, from the Freedom Trail to Museum of Fine Arts to the John F. Kennedy Library and Museum.

Boston Explorer Pass is now available following the resounding success of the sister product known as the Go Boston™ Card. The Explorer Pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. The pass allows visitors to gain admission to their choice of three attractions from a list of 9 top attractions. The pass is valid for up to 30 days once used at any attraction, so locals and visitors alike can benefit from the flexibility. It also includes savings of 15-50% on dining, shopping, and more.

"Boston Explorer Pass gives travelers another option for their Boston sightseeing," said Smart Destinations president Cecilia Dahl. "With the flexibility to see their chosen attractions any time over a 30 day period, visitors who plan to see only a handful of top attractions over a longer period of time now have the option of a pass that features the best and most-popular tourist attractions in the city. First time visitors to the city will know that they are getting a quality Boston experience and locals can enjoy the pass to visit their favorite attractions with the flexibility of the 30 day use. There is no hassle with tear-out coupons or the need to carry cash."

Dahl said that the Boston Explorer Pass was designed to appeal to a variety of interests and ages: "Whether you want to go on a whale watch, walk the Freedom Trail, or explore the Museum of Science, the Boston Explorer Pass has something for you. You can even skip the line at some of the most visited attractions, which saves you time."

Boston Explorer Pass customers have their choice of admission to three of the city's most well-known attractions, including: Two-Day Beantown Trolley Tour Pass, Mass Bay Lines Whale Watch, Freedom Trail Walking Tour, New England Aquarium, Boston Harbor Cruise's Constitution Cruise, Museum of Fine Arts, Museum of Science, JFK Library and Museum, and 5-WITS. With 9 fun attractions to choose from and explore, there are hundreds of attraction combinations that will save the customer money over buying tickets directly at the ticket gate.

Boston Explorer Pass sets itself apart from other attraction passes by offering customers 30 days to enjoy their selected admissions. Smart Destinations also offers the Go Boston Card as another attraction card option. The Go Boston Card offers unlimited daytime admission to over 70 attractions for the traveler who wants to visit as many attractions as possible during a period of 1, 2, 3, 5, or 7 days. In addition to included admissions, Boston Explorer Pass and Go Boston Card customers receive discounts at restaurants and merchants including Cheers Beacon Hill and Faneuil Hall, UNO's Chicago Grill in Copley Square, Longhorn Steakhouse, and the Shops at Prudential Center.

The Boston Explorer Pass is available online at www.ExplorerPass.com/boston and the Go Boston Card is available at www.GoBostonCard.com. Attraction partners appreciate the pass's customer tracking record, the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage, and automatic and on-time payment.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Boston Explorer Pass At A Glance:

• The product is a single, easy-to-carry smart card used as a ticket for the customer's choice of admission to any 3 attractions. The pass eliminates the need for paperwork and coupons.
• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
• Adult pass retails for $65; child pass costs $39

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

• <--Previous Press Release
• Back to Press Releases-->

Back to the Press Room